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Taqueria Ilegal

Branding

Ilegal, a restaurant in OPorto’s downtown, has a gastronomic concept and menu that changes at any time without warning, making its dining experience more exclusive and urgent. February marks the official opening of its new concept, the taqueria Ilegal!

Before this new concept, Ilegal had a menu with a trip around the world’s several street food traditions, from vietnamese spring rolls, to the american corn dogs or even the italian mozzarella in carrozza. We were also the ones responsible for this branding and you can check it here.

The actual branding was designed to be easily adapted to any concept, without ever loosing its casual street roots. This new concept was no different at all. Besides spicing up the logo, our main changes were focused on the space design.

We designed Ilegal’s own version of Our Lady of Guadalupe, inspired by the owner herself and, collaborating with the talented Indusmind, we painted it on the main wall of the restaurant.

Because the space was now more informal and chilled, we designed over 20+ different posters and paste them up on the walls.

For those of you curious, the homemade recipe for the glue was:

— 3 cups water; 3 tablespoons flour; 2 tablespoons white sugar
Put on high heat the water and flour and stir constantly until it boils. As soon as it boils you remove it from the heat, add 2 tablespoons of white sugar and continue to stir until the glue thickens. Let it sit and use when it’s cooled off.

The space opened in the late February, and just as we hoped for, the posters and the painted saint immediately made their debuts on Instagram.