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A family owned business in need of a refresh

Bom Real is a family owned Auto Repair Shop, that has been in said family for over three decades. It’s a small and tradicional shop, with the owners treating every single client like they’re part of the family. Currently their services are mainly car sales, tires and auto repairs. 

We were approached by Brava43 Agency to rebrand Bom Real, making sure it would stand out from the other more recent auto businesses. The main purpose was to design a brand that was impactful and that conveyed confidence and quality. Because it was a purely typographic logo, different patterns were designed for the three main service’s areas. These patterns are subtle but also strong enough to make the brand stand out from the competition. These were used throughout the rest of the brand applications. 

Overall the brand has been designed with the intent of not disregarding its past, but by enhancing it, as also its quality and familiar environment.