Cleome, originally called Krayr Clothing, was founded in 2017. Cleome’s goal has always been to bring fresh ideas and designs to the swimwear market. In 2019, they decided to make some changes — Krayr gave place to Cleome, a new name with a new identity.
The goal of this new brand was pretty straight forward: to match Cleome’s attitude, confidence and comfort they wanted to give every Cleome girl. To create an identity that mirrored the premium yet easy going philosophy, we designed an icon that would take us directly to the Mediterranean beaches, sunsets and holidays. The color tone and texture was added as a compliment to the beach vibes we intended.