FIT HIIT GymSpace is the next level in physical training.
HIIT, or high-intensity interval training, is a new way of working out that combines multiple high-intensity exercises into one short session, providing a full-body cardiovascular workout in much less time than traditional classes and weight training.
The aim was to create a brand that showed attitude, motivation and energy, which was achieved by playing with several typographic explorations. In order to fully represent the energy and dynamism that is the FIT HIIT GymSpace, the concept extended to animated posters that revealed some workout exercises and their level of intensity. The strong and impactful logo combined with the compelling orange made FIT HIIT GymSpace’s identity a dynamic and vibrant project.