Francisco Fonseca has been in the textile area for over 20 years. Known for its quality and attention to the details, the branding had to mirror this values. Taking into account the business’ history, an emblem with the two Fs was created. This symbol, which reflects this crafts’ art and history, was extended through the rest of the identity. The used typographies aimed to reflect this concept while still remaining classic. The color palette was chosen to make the business more approachable and modern.