Pens’arte is an online platform that aims to promote, discuss and boost the most relevant cultural events happening in Portugal, as well as introducing new emerging artists. The name merges the Portuguese words Pensar (to think) and arte (art).
The branding revolves around the literal meaning of what’s art and how it’s displayed. This was achieved by turning the logo into a frame, enabling the white space to work as a canvas. This concept is extended throughout the graphic applications, where the white space is then replaced with several pieces of art.