Welcome to a new way of working out.
AGIT is a fitness app, with an unique technology that recognizes physical exercise in real-time using the smartphone camera. Unlike traditional fitness apps, AGIT provides users with personalized feedback as they train, enhancing their workout experience. Additionally, the app fosters a sense of community, enabling social sharing and authentic competitions among users.
Conception
We partnered on a comprehensive rebranding of AGIT, which included a logo update, as well as redesigning their website and app interface. Our goal was to create a fresh and modern look while still taking into account the current branding.
Targeting a demographic of young, fitness enthusiasts, the main focus was to reflect this vibrant and energetic lifestyle through design. The chosen color palette is dominated by cool blues, accented with pops of bright orange that simbolize energy and enthusiasm.
The redesign of the website and app focused on creating an intuitive and engaging user experience. Sleek and user-friendly interfaces highlight AGIT's cutting-edge technology and community features. The use of vibrant colors and clean design elements ensures that users feel motivated and connected as they navigate through the app and website.
Turn your smartphone into an AI-powered fitness tracker
The rebranding of AGIT successfully aligns with the brand's innovative approach to fitness technology. By blending modern design with functional elements, the new branding creates a cohesive and appealing identity that resonates with fitness enthusiasts, encouraging them to engage more deeply with their workouts and the AGIT community.
