Be@t
Branding

Bioeconomy at Textiles

Be@t emerges as a beacon of sustainable innovation within the intricate landscape of the textile and apparel industries. Positioned at the forefront, it embodies the fusion of bioeconomy principles with progressive ideologies, orchestrating a collaboration of 54 entities dedicated to spearheading a profound transformation within these critical sectors.

With an unwavering commitment to pivotal themes such as traceability, transparency, eco-design, eco-engineering, and the formulation of new sustainability benchmarks, Be@t assumes the role of a trailblazer, leading the charge towards a verdant, conscientious future.




Circularity

At its core, Be@t transcends mere enterprise; it evolves into an educational endeavor, delving deep into the diverse tapestry of textile innovations. Within this ethos, a tapestry of programs and events unfurls, designed to disseminate knowledge and foster dialogue on both business-to-business (B2B) and business-to-consumer (B2C) platforms.

Joana Campos Silva, from fashion makers, was responsible for the overall strategy of Citeve's Be@t - Bioeconomy at Textile brand. Be@t crystallizes into a concept founded on rhythm, choreographing change across four pivotal domains: biomaterials, circularity, sustainability, and society.

Central to the visual narrative of Be@t is a dynamic symbiosis of modernity and circularity. The quest for a visual identity culminates in the synthesis of a contemporary typographic expression intertwined with a bespoke element—the iconic "@" symbol—serving as a visual testament to the cyclical ethos inherent in Be@t's mission.

Four icons emerge as the cornerstones of Be@t's thematic exploration, each crafted with precision and purpose. Rendered in a singular, continuous stroke, these icons serve as visual metaphors, underscoring the human dimension intertwined with the evolutionary trajectory of the textile landscape.

The color palette adopted by Be@t mirrors the nuanced spectrum of the textile industry itself, seamlessly blending formal hues with vibrant tones. This harmonious fusion not only accentuates the multifaceted nature of the sector but also underscores Be@t's holistic approach towards catalyzing change across all facets of the textile ecosystem.

In essence, Be@t emerges not merely as a project, but as a manifesto—a testament to the transformative potential inherent in sustainable innovation. Through its concerted efforts, Be@t ignites a cadence of change, propelling the textile and apparel industries towards a future imbued with sustainability, resilience, and collective responsibility.





Be@t




Be@t




Be@t






Be@t
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