Trading for tomorrow, today.
MetroTrade is a trading platform that reimagines the way people approach futures and derivatives — making it feel intuitive, accessible, and above all, human. At its core, the brand believes that trading shouldn't feel intimidating or transactional, but instead like a long-term partnership where support and transparency drive success.
Conception
We built on this belief to shape their new brand. We wanted it to feel like a bold yet approachable presence that offers clarity in a complex world. In a market crowded with sterile, opaque financial platforms, this position allows MetroTrade to stand apart with a sense of strength, confidence, and mutual respect.
The visual identity fuses a high-impact neon yellow, symbolising momentum and energy, with a deep purple; a surprising choice in the trading space, designed to break convention and ensure immediate recognition.
The logo uses a condensed, powerful typeface, underscoring the brand’s dependability and focus. At its side, an arrow-shaped icon expresses growth and forward motion; a motif that recurs as a real-time ticker across both app and web experiences.
Trading for tomorrow, today.
Inspired by the idea of making complexity visible, we also designed a series of isometric illustrations that allow users to see "all sides" of trading. These visuals reflect MetroTrade’s core value of transparency and offer a multi-dimensional view of the tools and techniques behind the platform.
Through these visual and verbal systems, MetroTrade becomes more than just a platfor,; it becomes a partner, a guide, and a reliable force within the trading journey.
