Mutti
Branding

Collections & Exclusive Objects

Mutti is a new subbrand for JRConcept focused on sustainability and eco responsibility, creating exclusive design collections and objects while sourcing waste material.

Mutti



Exclusive

We wanted the brand to reflect Mutti’s mission, while still looking exclusive. Taking this into account, the logo features a slick and high-end font with different earthy shades, all chosen to reinforce the sustainability side of the brand. Four icons were designed to capture the brand ethos: sustainable materials, less waste, exclusive objects and Author design.



Mutti




Mutti
Mutti


Mutti


Mutti


Mutti


Mutti
Mutti




Mutti
Mutti


Mutti


Mutti
Mutti


Mutti
Paw It Up!
Branding