The goal was to reflect how each unique scent can impact a space, and how much weight it carries in a brand’s DNA. We set out to first reflect the premium quality of the brand, by using a bold and quirky font. This was paired with a set of gradients, one for each scent. This way we were able to translate an aroma into a graphic element. Besides designing their identity, we were also responsible for translating it into social media, packaging and website.